Bart News | Insight into the camel milk powder industry and focus on the brand development of Eastbart

Today, when health has become the main theme of the times, people's demand for nutritious and high-quality food is growing increasingly strong. Camel milk powder, this unique dairy product, is gradually emerging in the market and attracting widespread attention. The camel milk powder industry has shown a booming development trend in recent years, and its future direction is full of infinite possibilities. Among the many production areas of camel milk powder, Xinjiang occupies a crucial position with its unique advantages. Let's deeply analyze the future development trend of the camel milk powder industry and focus on the important role played by the Xinjiang production area. Overview of camel milk powder industry The market is growing rapidly: With the improvement of consumers' health consciousness and their attention to characteristic dairy products, the market demand for camel milk powder is constantly growing. In 2008, the market sales volume was only about 300 million yuan. In 2020, it has exceeded 10 billion yuan. It is expected to grow to nearly 20 billion yuan by 2026. Continuous product innovation: To meet the needs of different consumers, product classifications are continuously refined. In addition to pure camel milk powder, there are also formulated camel milk powder, camel protein powder, etc., and functional products with added ingredients such as probiotics and dietary fiber have emerged. Broad development prospects: Under the influence of multiple factors such as consumption upgrade and increased health needs, the market size of camel milk is expected to continue to expand, and the industry will also develop in a more standardized manner. Advantages of production areas in Xinjiang High-quality milk source: Xinjiang has a vast area suitable for camels to grow. There are a large number of camels, and the camel milk produced is of high quality, providing sufficient and high-quality milk source for the production of camel milk powder. Suitable natural environment: The natural conditions such as climate and geography in Xinjiang are conducive to the growth and milk production of camels. For example, abundant forage resources can provide sufficient food for camels; the large temperature difference between day and night helps accumulate nutrients in camel milk. Better industrial foundation: Xinjiang has accumulated certain experience and technology in camel breeding, milk powder processing and other aspects, and has a relatively complete industrial chain. Policy support: Local governments attach great importance to the development of the camel industry and have issued a number of favorable policies to promote the development of the camel industry towards specialization, scale and industrialization, and have promoted the development of the camel milk powder industry in Xinjiang production areas. With the deepening of consumers' understanding of the nutritional value of camel milk powder, the continuous growth of market demand, and the support of national policies for the Xinjiang characteristic dairy products industry, the Xinjiang characteristic dairy industry is expected to maintain a strong development momentum. As a leader in this field, the measures of Eastbart camel milk powder in brand building, product quality, technological innovation and market layout not only help to increase its own market share, but also further promote the standardization and specialization process of the entire Xinjiang camel milk powder industry and help create an international business card of Chinese camel milk. Great brand influence: Eastbart Dairy Group has made a stunning landing on advertisements in six major airports across the country, carrying out large-scale brand promotion. Its brand image advertisement forms a beautiful landscape at the airport. Through high exposure, it has formed a wider influence inside and outside the industry. It also shows Eastbart 's corporate strength and determination to enhance brand awareness. Reliable product quality: Eastbart pays attention to product quality control and chooses to let third-party professional institutions conduct all-round inspections, such as nutritional component analysis, microbial screening, heavy metal residue detection, etc. The entire series of products have undergone strict inspections to ensure that there are no other animal genetic components such as cattle and sheep. Its organic pure camel milk powder has also passed SGS verification and complies with domestic and international standards and specifications. Eastbart has also obtained certifications such as CMA (China Metrology Accreditation), ILAC-MRA certification (the accreditation mark of the International Laboratory Accreditation Cooperation), and CNAS certification (issued by the Certification and Accreditation Administration of the People's Republic of China). These certifications prove the quality and safety of products and also reflect the overall strength and ability of enterprises in terms of products, services, and management, and can provide consumers with safer and more reliable products. Rich product variety: At present, the company has multiple camel milk powder series such as pure camel milk powder, children formula camel milk powder, and adult formula camel milk powder. At the same time, there are also camel milk-related derivative products such as camel milk biscuits, camel milk calcium tablets, and camel yogurt, which can meet the diverse needs of different consumers for camel milk products. Emphasize research and development cooperation: Eastbart Dairy Group has successively carried out in-depth cooperation with many well-known universities and scientific research institutions across the country to jointly explore the potential nutritional value of camel milk and its extended applications in the fields of healthcare, pharmaceuticals, skin care products, and functional foods. This helps continuously improve product quality and innovation ability. Perfect industrial layout: Eastbart Dairy Group has built a world-class camel milk model factory in Taxian County, Xinjiang. Covering an area of more than 20,000 square meters, it has advanced production equipment and technology, which can ensure the freshness and nutritional value of products. The construction of the factory not only provides strong production support for the enterprise's own development but also helps promote local industrial development and lead herdsmen to increase income and become rich.