Concern for Women's Physical and Mental Health: EASTBART in Action

On the vast stage of society, women have always played diverse and crucial roles. They are the bearers of life, the guardians of families, and powerful drivers of social progress. However, women face numerous unique challenges in their physiological and psychological aspects throughout their life journey, which require extensive attention and care. Physiologically, starting from adolescence, the regularity of the menstrual cycle affects women's daily rhythms. Problems such as irregular menstruation, dysmenorrhea, and premenstrual syndrome are not uncommon. These not only cause physical discomfort to women but may also have a negative impact on their mental state. When entering pregnancy, difficulties in getting pregnant, the risk of miscarriage, premature birth, and complications during childbirth become concerns hovering over expectant mothers. After childbirth, vaginal relaxation, pelvic floor muscle dysfunction, etc., affect the quality of life, and postpartum depression erodes the minds of new mothers. As age increases, menopause arrives, bringing a series of symptoms such as hot flashes, sweating, mood swings, and insomnia, severely affecting women's living conditions. At the same time, reproductive system infections, such as vaginitis, cervicitis, and pelvic inflammatory disease; breast diseases, such as breast hyperplasia, mastitis, and breast cancer, constantly threaten women's health. In terms of sexual health, problems such as sexual dysfunction and sexually transmitted diseases cannot be ignored. In the psychological field, the pressure faced by women is equally heavy. The diverse expectations of society for women's roles make it difficult for them to balance between family and career. In the workplace, restricted by traditional concepts, women often encounter unfair treatment in career development, promotion, and transfer. In the family, problems such as parenting anxiety, conflicts between mothers-in-law and daughters-in-law, and handling of marital relationships place a huge psychological burden on women. Research shows that the incidence of depressive disorders in women is twice that of men, the incidence of generalized anxiety is 2 - 3 times that of men, the incidence of anorexia nervosa is three times that of men. In addition, the prevalence of obsessive-compulsive disorder, hypochondriac disorder, somatoform disorder, sleep disorder, and other diseases in women is significantly higher than that in men. Facing the numerous difficulties women face in physiological and psychological aspects, EASTBART has taken active actions, demonstrating a strong sense of social responsibility. In daily work, EASTBART GROUP attaches great importance to the physical and mental health of female employees. On Women's Day, it will hold warm and colorful celebration activities, allowing female employees to relax after busy work and feel the warmth of the corporate family. Ms. Zhao, the head of the dairy industry, will deliver a warm speech at the event, focusing on the theme of "Setting out for love, transmitting love and health", discussing the wonderfulness and difficulties of women in different roles, triggering resonance and reflection among female employees. EASTBART Dairy Group also specially invites professional psychological teachers to bring an immersive psychological empowerment experience themed "Mental Growth・Blooming Fearless Life" to female employees. Through scenario interaction, case sharing, and meditation guidance, it helps female employees explore the secrets of emotional management, deeply analyze self-awareness, and tap into the wisdom of upward growth. In product research and development, EASTBART also fully considers the health needs of women. According to the nutritional needs of women in different physiological periods and age groups, various dairy products are carefully developed. For example, products rich in nutrients such as vitamin B6, calcium, and magnesium are provided for women during menstruation, which helps relieve the discomfort of premenstrual syndrome; nutritionally comprehensive formula milk powder is created for pregnant and lactating women to meet the special nutritional needs of mothers and babies; for menopausal women, products added with calcium, vitamin D, and phytoestrogens are launched to help relieve menopausal symptoms and enhance bone health. In addition, EASTBART is also actively involved in public welfare undertakings, cooperating with relevant institutions to carry out women's health knowledge popularization activities. Through a combination of online and offline methods, medical experts are invited to explain physiological health knowledge to the majority of women, such as the prevention and treatment of common gynecological diseases, menstrual and pregnancy care, etc.; and teach psychological adjustment methods, such as emotional management skills, strategies for coping with stress and anxiety, etc. Through these public welfare activities, EASTBART strives to raise women's health awareness and help them better care for themselves. The physical and mental health of women is related to the quality of personal life, the harmony and happiness of families, and the stable development of society. The efforts made by EASTBART in paying attention to women's issues, such as the care for female employees, the research and development of targeted products, and the implementation of public welfare activities, contribute to the cause of women's health. It is hoped that in the future, more enterprises and social forces will join the ranks of paying attention to women's physical and mental health, allowing women to shine in an environment full of love and care and embrace life with a healthier and more positive attitude.