EN
Jun. 05, 2026
From May 29 to June 1, 2026, Yibate Dairy Group wrapped up its themed source-tracing campaign Embark on a New Journey, Trace Origins in Xinjiang in Tacheng, Xinjiang. Partners from across China gathered at the remote northwestern borderland, visiting Yibate’s core milk source pastures and state-of-the-art production facilities to witness every meticulous step from pasture to dining table. Spanning four days and three nights, the trip was not only an in-depth exploration of product quality but also a wonderful encounter with Xinjiang’s unique local customs and culture.

On the campaign’s opening day, Yibate’s airport reception crew waited ahead of schedule with welcome signs and banners, greeting every arriving guest with warm smiles. After checking into accommodation one after another, all participants kicked off their source-tracing adventure.
A cozy welcome dinner was hosted at the hotel that evening. As all partners settled in, the banquet hall echoed with cheerful chatter. Exquisite ethnic minority singing and dance performances drew rounds of enthusiastic applause. Yibate also prepared thoughtful welcome gift packs for every attendee to convey sincere hospitality.

The core source-tracing agenda unfolded on the second day, with the group touring BART DAIRY’s standardized milk station in Miaoergou New Town, Toli County.

Industry specialists delivered on-site briefings covering pasture planning and camel breeding, deepening partners’ understanding of the brand’s raw milk supply chain. At the milk station, visitors captured countless precious moments: some shared travel insights on camera, others tried hand-milking camels, and many sampled freshly extracted raw camel milk straight from the source. Herds of camels wandered leisurely across expansive grasslands, forming a stunning natural backdrop for photos.

Shortly before Children’s Day, a heartwarming charity donation was held at the milk station, where partners presented gifts and care to local children, bringing warmth from afar to youngsters living in the borderlands.
The hands-on interactive session thrilled all attendees: guests experienced camel milking, sampled unpasteurized fresh milk and rode camels across grasslands, getting up close with the pristine, natural environment that nurtures Yibate’s premium raw camel milk.

On Day 3, the delegation visited BART DAIRY’s manufacturing factory. Tank trucks carrying fresh milk arrived on-site, allowing visitors to observe raw milk intake and sampling procedures firsthand. Walking along the designated viewing corridor, guests watched automated production lines running smoothly in the pre-processing and packaging workshops, gaining full visibility into how raw camel milk transforms into finished dairy products. The factory director ran an on-site solubility test; the instant dissolution of camel milk powder served as tangible proof of superior product quality.

In the afternoon, a strategic press conference commenced in the hotel’s conference room. Zhao Lixin, Deputy Director of Barkol Economic & Technological Development Zone, Bai Hang, Chairman of Yibate Dairy Group, and outstanding distributor representatives took the stage sequentially to deliver speeches. Professor Ge Wupeng, the Group’s Chief Scientist, shared cutting-edge research findings titled Improvement Effects of Camel Milk and Its Active Peptides on Hyperuricemia in Mice, demonstrating Yibate’s consistent investment and solid achievements in scientific research.
During the conference, Wei Bo, Director of Culture, Sports, Radio, Film, Television and Tourism Service Center of Baiyang City under the 9th Division, awarded Bai Hang, Yibate’s Chairman, an official certificate appointing him the “Cultural & Tourism Ambassador of the 9th Division”.

In the afternoon, a strategic press conference commenced in the hotel’s conference room. Zhao Lixin, Deputy Director of Barkol Economic & Technological Development Zone, Bai Hang, Chairman of Yibate Dairy Group, and outstanding distributor representatives took the stage sequentially to deliver speeches. Professor Ge Wupeng, the Group’s Chief Scientist, shared cutting-edge research findings titled Improvement Effects of Camel Milk and Its Active Peptides on Hyperuricemia in Mice, demonstrating Yibate’s consistent investment and solid achievements in scientific research.
During the conference, Wei Bo, Director of Culture, Sports, Radio, Film, Television and Tourism Service Center of Baiyang City under the 9th Division, awarded Bai Hang, Yibate’s Chairman, an official certificate appointing him the “Cultural & Tourism Ambassador of the 9th Division”.

The most touching highlight was the awarding ceremony for Agriculture Assistance Ambassadors. Industry association representatives presented honors to all distributors in recognition of their contributions to rural revitalization in Xinjiang’s border regions.

As dusk fell, Phase 1 of Yibate 2026 Star Distributor Training Camp officially opened. The brand’s management and investment promotion teams took the floor to share in-depth insights covering product advantages, distributor support policies, local customer acquisition strategies and partner development programs. The subsequent ordering conference saw booming enthusiasm, with partners placing bulk orders and pushing the day’s atmosphere to a new peak.

A warm surprise unfolded at the evening hotel banquet: as several partners celebrated their birthdays during the trip, custom birthday cakes were prepared. Chairman Bai Hang cut the cakes alongside the birthday honorees, while all attendees sang birthday wishes, filling the venue with the intimate warmth of a big family.
On June 1, participants headed back home laden with precious four-day memories. Their suitcases carried sunshine from Tacheng, breezes off the grasslands, plus photos and footage captured throughout the journey.
From on-site milk station visits and factory tours, expert academic briefings and immersive hand-milking experiences, to strategic conference blueprints and heartfelt charity moments, this source-tracing tour enabled every partner to witness the full industrial chain of camel milk production from pasture to finished goods. Scenes of wandering camel herds, the rich aroma of fresh raw milk and children’s joyful smiles upon receiving donations have become precious shared memories for all attendees.


Though the source-tracing journey has concluded, the inspiration and gains harvested will accompany every partner moving forward. Thank you to all guests for traveling far to join us. We eagerly await our next reunion to keep forging ahead on new paths and co-create a promising future rooted in Xinjiang!
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