On September 24th, the " Yi bate Brand Strategy and New Product Launch" hosted by Yi bate Dairy Group was successfully held in Xi'an, more than 30 senior partners came to the scene to discuss the development path with Yi bate and the future development of the group. Mr. Bai Hang, Chairman of Yi bate Dairy Group, M s . Zhao Xinyi, Executive Vice President of Yi bate Dairy Group, and other leaders attended the meeting. The atmosphere was warm and the seats were full. At the beginning of the meeting, Mr. Bai Hang, Chairman of the Board of Directors of Yi ba te Dairy Group, made a welcoming speech to the participants, and expressed his warm welcome to all the partners who had traveled a long way to attend the meeting! Gathering Thoughts on Industry Dynamics Change wins the future Insight into the new trend of transformation Helping partners win the future "The camel's milk market has gone from a rough development under the logic of expansion to a high-quality survival under the logic of stabilization." Liu Fan, brand director of Yi bate Dairy Group, made an in-depth analysis of the current situation of camel's milk market, and said when he shared the brand strategy and planning of Yi bate, with the ever-changing needs of the customers, we need to realize the transformation and upgrading of adapting to the market and leading the market with innovation drive to help the market develop in a better, faster, and healthier way. Central Asia Camel Industry Research Institute was established and inaugurated At the meeting, the inauguration ceremony of Xinjiang Central Asia Camel Industry Research Institute was held. Prof. Ge Wupeng, the chief expert of Yi bate Camel Dairy Research Institute, made a special speech. Xinjiang Central Asia Camel Industry Research Institute was initiated by the Camel Industry Promotion Association of the Ninth Division of Xinjiang Production and Construction Corps ( Yibate Dairy Group is the president of the association), and jointly established by Northwest Agriculture and Forestry University, Agricultural Products Processing Research Institute of Xinjiang Agricultural and Reclamation Academy of Science, Xinjiang Shihezi University, and Functional Food Engineering Technology Research Center of Shaanxi Province. The institute aims at the R&D and exchange of key common industrial technologies, the transfer and transformation of scientific and technological achievements, the cultivation of innovative enterprises, the introduction of high-level innovative talents and teams, and the creation of platforms and carriers in line with the needs of industrial development, integrating domestic and foreign well-known experts in camel breeding, dairy R&D and biomedical R&D, and striving to become the most professional camel industry exchange platform in China. The institute will promote the exchange and cooperation between the camel industry in Xinjiang and related fields around the world, and carry out in-depth exchanges and expansion in the fields of camel breeding research and exchange, milk deep-processing scientific research and exchange, camel biomedicine R&D and exchange, dairy product R&D and exchange, international camel industry exchange, transformation of research results in the camel industry, and planning of camel-themed cultural and tourism fusion projects. Bidding farewell to tradition and seeking breakthrough Dong Zhen, marketing director of Yi bate Dairy Group, said when sharing Yi bate's business model that "chaos" is the key word of camel milk industry . F irst , the new market and stock market of camel milk is increasing, the penetration rate has reached 53%, and the camel milk brands are all over the place. Second , the rise of e-commerce, uneven quality, seriously disrupting the market. This has led to more and more misunderstandings about camel's milk among many consumers in the terminal market. While perceiving the constant changes in the market, Yi bate dares to sword in the market of involution, no longer relying on the traditional ancient records and stories passed on by word of mouth to make consumers cognizant of camel's milk - but compiling all the scientific research papers on Bactrian camel's milk that have been released so far into a compendium of "Compendium of Research on Bactrian Camel Milk Dietary Nutritional Values and Abstracts of Domestic and International Scientific Research Papers", or the "White Paper of Yi bate", which will give a boost to the end-market consumers for a better understanding of the product! Developing a new strategy to build the future road of Yi bate At the meeting, Mr. Bai Hang, Chairman of Yi bate Dairy Group, analyzed the future development trend of the industry and the strategic direction of Yi bate Dairy Group from five aspects: introduction of the group's team of elites, the advantages of the group, the recent development of the group, the trend of the industry, and the group's development plan. And said that as more and more people have high demand for camel milk, strict requirements, the Group began to expand the diversified, multi-dimensional product business system, change is necessary and essential, will uphold the "product is the life, service is the soul" of the core idea of the enterprise, to remain vigilant, not forgetting the original intention, adhere to the principle, the right way of operation, to provide high-quality products at the same time to enhance the whole process to help business, to create a new product that belongs to the company. We will provide high-quality products and improve the whole process of business support to create a unique industry chain advantageous resources belonging to Yibat e . In addition, Mr. Bai Hang also mentioned that the Group's "Thousand Cities and Ten Thousand Stores" program is underway, so let's look forward to it together! Market Orientation-Pursuit of the Ultimate-New Product Release --New Product Launch of YIBATE Camel Yogurt MoYi Tuo Yi bate Dairy Group has always been market-oriented, focusing on the market and constantly polishing its products. The strong self-drive force prompts the continuous breakthrough and iteration of products, and this time, Yi bate re-launched "MoYi Tuo Camel Yogurt"! Liu Huan, Investment Director of Yibat e Dairy Group, went on stage to discuss the significance of this new liquid camel yogurt for end customers from the perspective of market demand. And from the source of milk to share the high quality of camel yogurt. During the on-site tasting of camel yogurt, everyone had a high opinion of the flavor of this new product. The co-founder of Yibate Dairy Group, Executive Vice President Zhao Xinyi also told the story of her hard struggle with the founder at the meeting. With a passion, she was motivated to change the life of the border herders with camel milk, so that the border herders can increase their income and become rich. 7 years, 2555 days, Yibat e focus on the field of camel milk, with the quality of perseverance from a few people's team developed into a professional team of nearly a hundred people, from a single product side to the product matrix, Yibat e Dairy Group, so that more people feel the love and health, the ability to assume more social responsibility, give back to the community, social services, public welfare society. M s . Zhao said, big health is the future trend, and Yi bate will eventually become synonymous with love and health. As the saying goes, "If three walk together, there must be a teacher", some of the partners of Yibat e : Mr. Wang from Shuozhou, Shanxi, Mr. Shi from Karamay i , Xinjiang, Ms. Zhao from Guang'an, Sichuan, Mr. Chen from Jinhua, Zhejiang, and Mr. Zhang from Ningbo, Zhejiang, shared the terminal profit model, which benefited Yibat e 's family members, and the whole room applauded and admired them. Partners of wisdom and vision, but also to the future of the road of Yibat e full of confidence and motivation! New products on the market scene hot rush, in order to give back to the partners who came from afar to participate in the meeting, the General Assembly, Yibate Dairy Group launched the bottom price of the time-limited activities policy, in the warm music, we have to sweep the code to grab the purchase, the scene atmosphere of the hot.
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