The Economy presents a huge opportunity for the dairy industry to make another push!

Development trend of economy The first executive meeting of the State Council this year and the No. 1 document of the State Council both focus on the silver hair economy, why do you pay so much attention to the silver hair economy? On January 17, the National Bureau of Statistics (NBS) released data showing that the population aged 60 and above had accounted for 21.1% of the national population by the end of 2023, which means that China has officially entered a moderately aging society. Two days before the release of the data, in order to actively cope with the aging of the population and cultivate a new driving force for economic development, the General Office of the State Council issued the Opinions on the Development of the Silver Economy to Enhance the Well-being of the Elderly, which is China's first policy on the "silver economy". The policy proposes to support the development of the "silver economy" in terms of scientific and technological innovation, land and housing security, and finance. The deputy secretary-general of the National Development and Reform Commission (NDRC) said in response to a question at the State Council's regular policy briefing on January 22 that the development of the silver economy is a realistic need to realize the people's aspirations for a better life, a powerful initiative to promote high-quality development, and an important support for the construction of Chinese-style modernization. The silver hair economy involves a wide range, long industrial chain, diversified forms, covering one, two and three industries, pregnant with new opportunities, will also give rise to new areas and new tracks. The development of "silver economy" is not only a solution to the problems of today's elderly, but also a solution to the problems of today's young people. The "silver economy" is a new economic continent that can provide more entrepreneurial and employment opportunities for today's young people, and at the same time provide a guarantee of a long and beautiful life for all in the future heavily aging society. Dairy industry The big health industry is accelerating the burst of market vitality in the industrial development of the silver economy, is to consider the needs of the elderly and other age groups in a comprehensive manner of health industry, with long-term potential and suitable for the survival of the elderly can be found in the complexity of the elderly's consumption decision-making model, to see the plurality of the elderly's needs. Dairy has always been an important part of the big health industry, innovation is the first power to lead the development of dairy industry, in order to enhance the competitiveness of the industry, dairy industry is steadily promoting the process of science and technology innovation. It is reported that the Ministry of Science and Technology has approved the establishment of a number of related scientific research and innovation platform. In recent years, consumer health needs to enhance the rapid development of the health industry, "Healthy China 2030" planning program "proposed that by 2030 the health industry market size will exceed 16 trillion yuan. Liu Chao, vice president of the China Dairy Products Industry Association, has said that dairy companies should make efforts in category innovation, functional innovation, nutritional value innovation, etc., and actively integrate into the big health industry. By adhering to scientific and technological innovation and the spirit of great national craftsmanship, EASTBART Dairy Group will make greater contributions to a healthy China by meeting the growing demand of consumers for dairy products. We look forward to more aspiring people, together!